Code of Ethics

My Definition of Coaching

Coaching provides an ongoing professional relationship that helps
people produce transformational results in their leadership, their
careers and the organizations they work for. Through the process of
coaching, clients can deepen their personal insight, improve their
leadership behaviour and enhance their sense of wellbeing.

My approach to coaching concentrates on helping clients understand
both where they are now and how they can get to where they want to be in
the future. In each session, I ask the client to choose the focus for
the conversation. My role is then to listen and contribute observations,
questions and commercial and leadership expertise. This interaction
helps clients create clear options for action and the motivation to move
forward in a positive spirit. Ultimately though, it is essential to
recognize that results are a matter of the client’s own intentions,
choices, activities and behaviour.

My Standards of Ethical Conduct

For all of my coaching clients, I commit to:

  1. Accurately identify my qualifications, expertise and experience as a
    coach and make no false claims about what any client is likely to
    receive from the coaching process.
  2. Ensure that, at the time of our first session together, the client
    understands the nature of coaching, the bounds of confidentiality, the
    financial arrangements and any other terms of the coaching agreement.
  3. Carefully create, maintain and store confidential records of the
    client’s contact details and notes of the topics covered in our
    conversations to support the effectiveness of the coaching over time.
    All data held about my clients will be processed in line with the
    Privacy Policy outlined below.
  4. Keep the client’s name confidential and obtain their agreement
    before using any references for PR or business development purposes.
  5. Be responsible for setting clear, appropriate, and culturally sensitive boundaries.
  6. Seek to avoid conflicts between my own interests and the interests
    of my clients and to recognize any personal issues which may impair or
    interfere with the coaching. If ever any actual or potential issue or
    conflict of interest arises, I will promptly seek relevant professional
    assistance or supervision and determine the action to be taken. I will
    then disclose it and discuss with the client or sponsoring party how to
    deal with it in a way which best serves their interests. If appropriate,
    this might require a suspension or termination of the coaching
    relationship.
  7. Be alert to indications that the client is no longer benefiting from
    the coaching relationship and suggest that they seek the services of
    other professionals if deemed appropriate or necessary.
  8. Where the partnering client has a sponsoring party, I will:

  • Request a three-way meeting at the start and end of the relationship
    to ensure objectives, outcomes and responsibilities for confidentiality
    are aligned with everyone involved.
  • Respect the confidentiality of the partnering client’s information,
    except when there is a direct conflict with the sponsoring client’s
    objectives. In this case, I will advise the client that they should
    disclose the information to the sponsor, after which the coaching
    relationship can be reviewed.
  • Respect the client’s right to terminate coaching at any point during
    the process and, if necessary, ask for a three-way meeting to determine
    the best course of action.