Code of Ethics
My Definition of Coaching
Coaching provides an ongoing professional relationship that helps
people produce transformational results in their leadership, their
careers and the organizations they work for. Through the process of
coaching, clients can deepen their personal insight, improve their
leadership behaviour and enhance their sense of wellbeing.
My approach to coaching concentrates on helping clients understand
both where they are now and how they can get to where they want to be in
the future. In each session, I ask the client to choose the focus for
the conversation. My role is then to listen and contribute observations,
questions and commercial and leadership expertise. This interaction
helps clients create clear options for action and the motivation to move
forward in a positive spirit. Ultimately though, it is essential to
recognize that results are a matter of the client’s own intentions,
choices, activities and behaviour.
My Standards of Ethical Conduct
For all of my coaching clients, I commit to:
- Accurately identify my qualifications, expertise and experience as a
coach and make no false claims about what any client is likely to
receive from the coaching process.
- Ensure that, at the time of our first session together, the client
understands the nature of coaching, the bounds of confidentiality, the
financial arrangements and any other terms of the coaching agreement.
- Carefully create, maintain and store confidential records of the
client’s contact details and notes of the topics covered in our
conversations to support the effectiveness of the coaching over time.
All data held about my clients will be processed in line with the
- Keep the client’s name confidential and obtain their agreement
before using any references for PR or business development purposes.
- Be responsible for setting clear, appropriate, and culturally sensitive boundaries.
- Seek to avoid conflicts between my own interests and the interests
of my clients and to recognize any personal issues which may impair or
interfere with the coaching. If ever any actual or potential issue or
conflict of interest arises, I will promptly seek relevant professional
assistance or supervision and determine the action to be taken. I will
then disclose it and discuss with the client or sponsoring party how to
deal with it in a way which best serves their interests. If appropriate,
this might require a suspension or termination of the coaching
- Be alert to indications that the client is no longer benefiting from
the coaching relationship and suggest that they seek the services of
other professionals if deemed appropriate or necessary.
- Where the partnering client has a sponsoring party, I will:
- Request a three-way meeting at the start and end of the relationship
to ensure objectives, outcomes and responsibilities for confidentiality
are aligned with everyone involved.
- Respect the confidentiality of the partnering client’s information,
except when there is a direct conflict with the sponsoring client’s
objectives. In this case, I will advise the client that they should
disclose the information to the sponsor, after which the coaching
relationship can be reviewed.
- Respect the client’s right to terminate coaching at any point during
the process and, if necessary, ask for a three-way meeting to determine
the best course of action.